A source has given us information of the upcoming first ever T-Mobile extravaganza during the 2011 NBA All-Star Pregame Show. Read below:
T-MOBILE USA TO PRESENT FIRST-EVER MAGENTA CARPET
AT NBA ALL-STAR 2011 IN LOS ANGELES
- Special Live Performances by Bruno Mars and Keri Hilson During the 2011 NBA All-Star Pregame Show with Stage Host Nick Cannon -
- NBA All-Stars and Hollywood Celebrities Expected on the T-Mobile Magenta Carpet at the 60th NBA All-Star Game on Sunday, Feb. 20 -
NEW YORK/LOS ANGELES, Feb. 8, 2011 – The 2011 NBA All-Stars will shine alongside an A-list cast of television, film, and music talent when they arrive at the first-ever T-Mobile Magenta Carpet at the 2011 NBA All-Star Game in Los Angeles on Sunday, Feb. 20 which will include special performances by Grammy-nominated artist Bruno Mars and R&B superstar Keri Hilson. The event will feature Access Hollywood’s Maria Menounos conducting interviews for NBA TV’s and TNT’s pregame specials, while actor/comedian Nick Cannon will host the stage show.
While Los Angeles has been home to many red carpet events, the 40,000 square-foot custom magenta carpet – the color synonymous with T-Mobile – will liven up the traditional pregame experience at the 60th NBA All-Star Game.
Live coverage of the T-Mobile Magenta Carpet will begin on NBA TV starting at 5 p.m. ET leading into TNT’s live pregame show from 7 to 8 p.m. During the three-hour T-Mobile Magenta Carpet show, all 24 NBA All-Stars will walk the carpet in the first hour on their way to the arena, followed by a star-studded guest list of NBA players, NBA legends and celebrities from film, television, music, fashion, and other sports.
During TNT’s live broadcast from L.A. Live, Grammy-nominated artist Bruno Mars, a talented singer, songwriter, and producer, will perform his latest hits and R&B star Keri Hilson will perform her current single "Pretty Girl Rock” during NBA TV’s broadcast beginning at 5 p.m. ET.
As part of the T-Mobile Magenta Carpet, T-Mobile will showcase a state-of-the-art lounge area with iconic magenta decor to host NBA players, legends and celebrities on their way to STAPLES Center. The lounge area will feature T-Mobile’s latest 4G devices operating on America’s Largest 4G Network, including the Samsung Galaxy S 4G.
By presenting the first-ever Magenta Carpet, T-Mobile will expand its already significant presence at NBA All-Star 2011. The league's Official Wireless Services Provider will serve as the title partner of T-Mobile Rookie Challenge & Youth Jam, which will be played at STAPLES Center on Friday, Feb. 18 and will feature this year’s top rookies taking on the league’s best second-year players.
T-Mobile will also be an associate partner of both the BBVA NBA All-Star Celebrity Game and NBA All-Star Jam Session presented by adidas, and served as the presenting partner of NBA All-Star Balloting, which determined the starters for the 60th NBA All-Star Game.
TNT will televise the 2011 NBA All-Star Game at 8 p.m. ET live from STAPLES Center in Los Angeles.