Tuesday, February 8, 2011

T-Mobile Magenta Carpet at NBA All-Star 2011 in Los Angeles - Feb. 20th

A source has given us information of the upcoming first ever T-Mobile extravaganza during the 2011 NBA All-Star Pregame Show. Read below:

T-MOBILE USA TO PRESENT FIRST-EVER MAGENTA CARPET
AT NBA ALL-STAR 2011 IN LOS ANGELES

- Special Live Performances by Bruno Mars and Keri Hilson During the 2011 NBA All-Star Pregame Show with Stage Host Nick Cannon -

- NBA All-Stars and Hollywood Celebrities Expected on the T-Mobile Magenta Carpet at the 60th NBA All-Star Game on Sunday, Feb. 20 -

NEW YORK/LOS ANGELES, Feb. 8, 2011 – The 2011 NBA All-Stars will shine alongside an A-list cast of television, film, and music talent when they arrive at the first-ever T-Mobile Magenta Carpet at the 2011 NBA All-Star Game in Los Angeles on Sunday, Feb. 20 which will include special performances by Grammy-nominated artist Bruno Mars and R&B superstar Keri Hilson. The event will feature Access Hollywood’s Maria Menounos conducting interviews for NBA TV’s and TNT’s pregame specials, while actor/comedian Nick Cannon will host the stage show.

While Los Angeles has been home to many red carpet events, the 40,000 square-foot custom magenta carpet – the color synonymous with T-Mobile – will liven up the traditional pregame experience at the 60th NBA All-Star Game.

Live coverage of the T-Mobile Magenta Carpet will begin on NBA TV starting at 5 p.m. ET leading into TNT’s live pregame show from 7 to 8 p.m. During the three-hour T-Mobile Magenta Carpet show, all 24 NBA All-Stars will walk the carpet in the first hour on their way to the arena, followed by a star-studded guest list of NBA players, NBA legends and celebrities from film, television, music, fashion, and other sports.  

During TNT’s live broadcast from L.A. Live, Grammy-nominated artist Bruno Mars, a talented singer, songwriter, and producer, will perform his latest hits and R&B star Keri Hilson will perform her current single "Pretty Girl Rock” during NBA TV’s broadcast beginning at 5 p.m. ET.

As part of the T-Mobile Magenta Carpet, T-Mobile will showcase a state-of-the-art lounge area with iconic magenta decor to host NBA players, legends and celebrities on their way to STAPLES Center. The lounge area will feature T-Mobile’s latest 4G devices operating on America’s Largest 4G Network, including the Samsung Galaxy S 4G.

By presenting the first-ever Magenta Carpet, T-Mobile will expand its already significant presence at NBA All-Star 2011.  The league's Official Wireless Services Provider will serve as the title partner of T-Mobile Rookie Challenge & Youth Jam, which will be played at STAPLES Center on Friday, Feb. 18 and will feature this year’s top rookies taking on the league’s best second-year players. 
T-Mobile will also be an associate partner of both the BBVA NBA All-Star Celebrity Game and NBA All-Star Jam Session presented by adidas, and served as the presenting partner of NBA All-Star Balloting, which determined the starters for the 60th NBA All-Star Game.

TNT will televise the 2011 NBA All-Star Game at 8 p.m. ET live from STAPLES Center in Los Angeles.


About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the third quarter of 2010, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.8 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS, the world’s most widely-used digital wireless standards. Today, T-Mobile operates America's largest 4G network, and is delivering a compelling 4G experience across a broad lineup of leading devices in more places than competing 4G services. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations. For more information about T-Mobile’s 4G products, please visit http://www.t-mobile.com.

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