The power of athlete endorsement or maybe Kobe just making anything look cool even when he's in the middle of a simulated video game gun battle is ever so powerful. I am the rare bunch who didn't reserve a copy of the highly anticipated Call of Duty: Black Ops video game coming out tomorrow. Now a days I don't have a lot of free time so my determination to unlock and beat every Modern Warfare 2 challenge first at my own pace before moving on to the next best shooter game is mainly the reason...until I saw this video. Damn you Kobe!
I never truly understood why big name brands dished out millions of dollars to put athletes faces on their products. I mean I would sit back and laugh at all of those suckers who would rush to get the latest and coolest endorsed shoe. The truth of the matter is I am among those suckers and have been for a while now thanks to #24. I can't help it, my eyes are drawn to whatever Kobe endorses and touches. Let me explain.
I didn't liked Sprite until I saw Kobe on their can many years ago, now I have cases of the stuff in my fridge.
I really wasn't a fan of Vitamin Water but yes I am now thanks to Kobe quenching his thirst here. I'm such a klosed sucker.
I rarely spend more than $50 on a pair of new shoes but you know I had to get me some Nike Zoom Kobe V's! $125 Bucks later and I only wear them when I go to games because they don't go with any of my other casual wear.
I've always been a fan of the NBA 2K Sports video games but when I heard that Kobe was making their 2010 cover I not only rushed to reserve my copy but I also had to reserve the "Collectors Edition". Somebody please slap me already.
Don't get me started with my Kobe wardrobe and collection of merchandise. Listen I am a grown man here whose kryptonite is wanting what the Black Mamba likes (or gets paid to like). I need KOBE counseling. K - Keep, O - On, B - Buying, E - Endorsements.