Monday, November 8, 2010
Kobe in Black Ops Commercial and the Power of Athlete Endorsement
The power of athlete endorsement or maybe Kobe just making anything look cool even when he's in the middle of a simulated video game gun battle is ever so powerful. I am the rare bunch who didn't reserve a copy of the highly anticipated Call of Duty: Black Ops video game coming out tomorrow. Now a days I don't have a lot of free time so my determination to unlock and beat every Modern Warfare 2 challenge first at my own pace before moving on to the next best shooter game is mainly the reason...until I saw this video. Damn you Kobe!
I never truly understood why big name brands dished out millions of dollars to put athletes faces on their products. I mean I would sit back and laugh at all of those suckers who would rush to get the latest and coolest endorsed shoe. The truth of the matter is I am among those suckers and have been for a while now thanks to #24. I can't help it, my eyes are drawn to whatever Kobe endorses and touches. Let me explain.
I didn't liked Sprite until I saw Kobe on their can many years ago, now I have cases of the stuff in my fridge.
Posted by Laker Liker